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西文图书1.Integrated advertising, promotion, and marketing communications / F713.50/E11
馆藏复本:3
可借复本:3 Kenneth E. Clow, Donald Baack = 广告、促销与整合营销传播 / 肯尼思· E. 克洛, 唐纳德·巴克著.
清华大学出版社, 2010.
(0) 馆藏 -
西文图书2.Contemporary advertising / F713.80/2=10E
馆藏复本:2
可借复本:2 William F. Arens.
McGraw-Hill/Irwin, c2006.
(0) 馆藏 -
西文图书3.Integrated advertising, promotion, & marketing communications F713.50/8=2E
馆藏复本:2
可借复本:2 Kenneth E. Clow, Donald Baack.
Pearson Education, Inc. c2004.
(0) 馆藏 -
西文图书4.On the art of writing copy F713.8/2E
馆藏复本:1
可借复本:1 Herschell Gordon Lewis.
Prentice Hall c1988.
(0) 馆藏 -
西文图书5.Advertiding management F713.80/1=4E
馆藏复本:1
可借复本:1 David A.Aaker, Rajeev Batra, John G. Myers
Prentuce Hall,Inc. c1992
(0) 馆藏 -
西文图书6.Bottom-up marketing / F713.1/1E
馆藏复本:1
可借复本:1 by Al Ries and Jack Trout.
McGraw-Hill, c1989.
(0) 馆藏 -
西文图书7.Advertising / F713.8/E1
馆藏复本:3
可借复本:3 Frank Jefkins.
Macdonald and Evans, 1985.
(0) 馆藏 -
西文图书8.Advertising excellence F713.8/3E
馆藏复本:1
可借复本:1 Courtland L. Bovee...[et al.].
McGraw-Hill, Inc. c1995.
(0) 馆藏