西安工业大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Advertising excellence Courtland L. Bovee...[et al.].

出版发行项:

New York McGraw-Hill, Inc. c1995.

ISBN:

007006847X

ISBN:

0071138528 (order number)

载体形态项:

xxxvi, 561, A-4, B-6, C-11, R-24, G-13, I-28 P. col ill. 29 cm.

丛编题名:

McGraw-Hill series in marketing.

个人责任者:

Bovee, Courtland L.

附加个人名称:

Dovel, George P.

附加个人名称:

Wood, Marian Burk.

附加个人名称:

Thill, John V.

论题主题:

Advertising.

中图法分类号:

F713.8

书目附注:

Includes bibliographical references (p. R1-R24) and indexes.

豆瓣简介：