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Online Public Access Catalogue

题名/责任者:

Contemporary advertising / William F. Arens.

版本说明:

10th ed.

出版发行项:

Boston : McGraw-Hill/Irwin, c2006.

ISBN:

0072964723 (alk. paper)

ISBN:

0073135690 (text w/access code)

载体形态项:

xl, 614, [80] p. : ill. (some col.) ; 29 cm.

丛编题名:

The McGraw-Hill/Irwin series in marketing

个人责任者:

Arens, William F.

论题主题:

Advertising.

中图法分类号:

F713.80

书目附注:

Includes bibliographical references (p. EN1-EN18) and index.

豆瓣简介：