西安工业大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Marketing research essentials / Carl McDaniel, Roger Gates.

版本说明:

3rd ed.

出版发行项:

Cincinnati, Ohio : South-Western College Pub., c2001.

ISBN:

0324023170 (package: book & CD)

ISBN:

0324028407 (book only)

ISBN:

0324037139 (CD only)

载体形态项:

xxiv, 489, [25] p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)

个人责任者:

McDaniel, Carl D.

附加个人名称:

Gates, Roger H., 1942-

论题主题:

Marketing research.

中图法分类号:

F713.52

书目附注:

Includes bibliographical references (E1-E9) and index.

豆瓣简介：