机读格式显示(MARC)
- 000 01205nam2 2200361 4500
- 008 000317s2001 ohua b 001 0 eng
- 020 __ |a 0324023170 (package: book & CD)
- 020 __ |a 0324028407 (book only)
- 020 __ |a 0324037139 (CD only)
- 040 __ |a DLC |c DLC |d DLC |d ZSU
- 050 00 |a HF5415.2 |b .M3825 2000
- 099 __ |a CAL 022001383610
- 100 1_ |a McDaniel, Carl D. |0 CAL n2005163400# |7 ba0yba0y
- 245 10 |a Marketing research essentials / |c Carl McDaniel, Roger Gates.
- 260 __ |a Cincinnati, Ohio : |b South-Western College Pub., |c c2001.
- 300 __ |a xxiv, 489, [25] p. : |b ill. ; |c 26 cm. + |e 1 computer optical disc (4 3/4 in.)
- 504 __ |a Includes bibliographical references (E1-E9) and index.
- 650 _0 |a Marketing research.
- 700 1_ |a Gates, Roger H., |d 1942- |0 CAL n2004525448# |7 ba0yba0y
- 905 __ |a XATU |d F713.52/5=3E
- 950 __ |a 261060 |f F713.52/5=3
- 999 __ |t C |A zhouwei |a 20090330 15:31:12 |I zhouwei |i 20090330 15:41:1