MARC状态:已编 文献类型:西文图书 浏览次数:39
- 题名/责任者:
- Marketing management strategies and programs Joseph P. Guiltinan, Gordon W. Paul
- 版本说明:
- 5th ed.
- 出版发行项:
- New York McGraw-Hill, Inc. c1994
- ISBN:
- 0070489718 (alk. paper)
- 载体形态项:
- xvi, 480 p. ill. 23 cm.
- 个人责任者:
- Guiltnan, Joseph P.
- 附加个人名称:
- Paul, Gordon W.
- 论题主题:
- Marketing-Management
- 中图法分类号:
- F713.50
- 书目附注:
- Includes bibliographical references and index.
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