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Online Public Access Catalogue

题名/责任者:

Marketing management strategies and programs Joseph P. Guiltinan, Gordon W. Paul

版本说明:

5th ed.

出版发行项:

New York McGraw-Hill, Inc. c1994

ISBN:

0070489718 (alk. paper)

载体形态项:

xvi, 480 p. ill. 23 cm.

丛编题名:

McGraw-Hill Series in Marketing

个人责任者:

Guiltnan, Joseph P.

附加个人名称:

Paul, Gordon W.

论题主题:

Marketing-Management

中图法分类号:

F713.50

书目附注:

Includes bibliographical references and index.

豆瓣简介：