机读格式显示(MARC)

• 000 00958nam2 2200289 4500

• 000 1000000214

• 001 0000156741

• 005 20040509165814.0

• 008 040421s1994 nyua b 001 0 eng d

• 020 __ |a 0070489718 (alk. paper) |c CNY12.00

• 040 __ |a XAIT |c XAIT

• 090 __ |a F713.50/3=5E

• 093 __ |a F713.50 |2 4

• 100 1_ |a Guiltnan, Joseph P.

• 245 10 |a Marketing management |b strategies and programs |c Joseph P. Guiltinan, Gordon W. Paul

• 250 __ |a 5th ed.

• 260 __ |a New York |b McGraw-Hill, Inc. |c c1994

• 300 __ |a xvi, 480 p. |b ill. |c 23 cm.

• 440 _0 |a McGraw-Hill Series in Marketing

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |x Management

• 700 1_ |a Paul, Gordon W.

• 905 __ |a XATU |d F713.50/3=5E

• 920 __ |a 261060 |b F713.50/3=5

• 950 __ |a 261060 |f F713.50/3=5

• 991 __022004000208

• 999 __ |t A |A zhaining |a 20040421 09:53:27 |I zhouwei |i 20040509 16:58:14 |G zhouwei |g 20040509 16:58:1