机读格式显示(MARC)

• 000 01116nam2 2200349 4500

• 000 1000009156

• 001 0000165417

• 003 CAL

• 005 20090330154318.0

• 008 000224s2001 at a b 001 0 eng

• 010 __ |a 00026225

• 020 __ |a 0324022034 (hardcover)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.13 |b .C95 2001

• 082 00 |a 658.8 |2 21

• 090 __ |a F713.50/6=2E

• 093 __ |a F713.50 |2 4

• 094 __ |a 29.419 |2 3

• 099 __ |a CAL 022002262622

• 100 1_ |a Czinkota, Michael R. |0 CAL n2005053307# |7 ba0yba0y

• 245 10 |a Marketing management / |c Michael R. Czinkota, Masaaki Kotabe.

• 250 __ |a 2nd ed.

• 260 __ |a Australia : |b South-Western College Pub., |c c2001.

• 300 __ |a xxv, 598 p. : |b col. ill. ; |c 28 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing |x Management |v Case studies.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Kotabe, Masaaki. |0 CAL n2005131291# |7 ba0yba0y

• 905 __ |a XATU |d F713.50/6=2E

• 950 __ |a 261060 |f F713.50/6=2

• 991 __022009000174

• 999 __ |t C |A zhouwei |a 20090330 15:25:50 |I zhouwei |i 20090330 15:43:1