机读格式显示(MARC)

• 000 00936nam2 2200337 4500

• 000 1000001611

• 001 0000158106

• 003 CAL

• 005 20040706095653.0

• 008 880803s1989 nyu 001 0 eng d

• 010 __ |a 88008218

• 020 __ |a 0070527334 |c CNY76.61

• 040 __ |c XAIT |a XAIT

• 050 00 |a HF5415 |b .R5437 1989

• 082 00 |a 658.8 |2 19

• 090 __ |a F713.1/1E

• 093 __ |a F713.1 |2 4

• 099 __ |a CAL 022000357579

• 100 1_ |a Ries, Al.

• 245 10 |a Bottom-up marketing / |c by Al Ries and Jack Trout.

• 260 __ |a New York : |b McGraw-Hill, |c c1989.

• 300 __ |a xiv, 226 p. ; |c 21 cm.

• 500 __ |a Includes index.

• 650 _0 |a Advertising.

• 650 _0 |a Marketing.

• 700 1_ |a Trout, Jack.

• 905 __ |a XATU |d F713.1/1E

• 920 __ |a 261060 |z 1

• 950 __ |a 261060 |f F713.1/1

• 991 __022004001619

• 999 __ |t C |A shenxiaoyan |a 20040706 09:55:52 |M shenxiaoyan |m 20040706 09:56:53 |G shenxiaoyan |g 20040706 09:57:0