机读格式显示(MARC)
- 000 01286nam2 2200349 4500
- 008 020611r20042003cc ac b 001 0 eng d
- 020 __ |a 7300061370 |c CNY68.00
- 050 _4 |a HD69.B7 |b K45 1998
- 099 __ |a CAL 022004142317
- 100 1_ |a Keller, Kevin Lane, |d 1956-
- 245 10 |a Strategic brand management : |b building, measuring, and managing brand equity / |c Kevin Lane Keller = 战略品牌管理 : 创建、评估和管理品牌资产 / 凯文·莱恩·凯勒著.
- 246 31 |a 战略品牌管理 : |b 创建、评估和管理品牌资产
- 260 __ |a 北京 : |b 中国人民大学出版社, |c 2004.
- 300 __ |a 1 v. (various pagings) : |b ill., port. ; |c 26 cm.
- 504 __ |a Includes bibliographical references and index.
- 534 __ |p Reprint. Originally published: |c Upper Saddle River, N.J. : Prentice Hall, c2003. |z 0130411507.
- 650 _0 |a Brand name products |x Management.
- 905 __ |a XATU |d F273.4/1=2E
- 950 __ |a 261060 |f F273.4/1=2
- 999 __ |t C |A shenxiaoyan |a 20061009 14:27:18 |M shenxiaoyan |m 20061009 14:29:37 |I zhouwei |i 20061009 16:37:3