机读格式显示(MARC)

• 000 01066nam2 2200325 4500

• 000 1000000367

• 001 0000156887

• 005 20040525163221.0

• 008 040520s1995 nyua b 001 0 eng d

• 020 __ |a 007006847X |c CNY12.00

• 020 __ |a 0071138528 (order number)

• 040 __ |a XAIT |c XAIT

• 050 00 |a HF5804 |b .A38 1995

• 090 __ |a F713.8/3E

• 093 __ |a F713.8 |2 4

• 100 1_ |a Bovee, Courtland L.

• 245 10 |a Advertising excellence |c Courtland L. Bovee...[et al.].

• 260 __ |a New York |b McGraw-Hill, Inc. |c c1995.

• 300 __ |a xxxvi, 561, A-4, B-6, C-11, R-24, G-13, I-28 P. |b col ill. |c 29 cm.

• 440 _0 |a McGraw-Hill series in marketing.

• 504 __ |a Includes bibliographical references (p. R1-R24) and indexes.

• 650 _0 |a Advertising.

• 700 1_ |a Dovel, George P.

• 700 1_ |a Wood, Marian Burk.

• 700 1_ |a Thill, John V.

• 905 __ |a XATU |d F713.8/3E

• 920 __ |a 261060 |z 1

• 950 __ |a 261060 |f F713.8/3

• 991 __022004000363

• 999 __ |t A |A shenxiaoyan |a 20040520 20:38:16 |I zhouwei |i 20040525 16:32:21 |G zhouwei |g 20040525 16:32:2