机读格式显示(MARC)

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• 001 0000182184

• 003 CAL

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• 008 101128r20102010cc a b 001 0 eng d

• 017 __ |a CN |b 01-2010-5508

• 020 __ |a 9787302238836 |c CNY49.00

• 040 __ |a TSU |c TSU |d SCT

• 041 0_ |a eng |f chi |b chi

• 050 00 |a HF5415.123 |b .C58 2010

• 082 00 |a 659.1 |2 22 2010

• 090 __ |a F713.50/E11

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022010250207

• 100 1_ |a Clow, Kenneth E.

• 245 10 |a Integrated advertising, promotion, and marketing communications / |c Kenneth E. Clow, Donald Baack = 广告、促销与整合营销传播 / 肯尼思· E. 克洛, 唐纳德·巴克著. |s 英文影印版·原书第4版

• 246 31 |a 广告、促销与整合营销传播

• 260 __ |a 北京 : |b 清华大学出版社, |c 2010.

• 300 __ |a xix, 451 p. : |b ill. ; |c 26 cm.

• 490 0_ |a 清华营销学系列英文版教材 ; |v 10

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |p Reprint. Originally published: |c Upper Saddle River, N.J. : Pearson Prentice Hall, c2010. |z 9780138157371.

• 650 _0 |a Communication in marketing.

• 650 _0 |a Advertising.

• 700 1_ |a Baack, Donald.

• 920 __ |a 261060 |z 2

• 998 __ |a TSU