机读格式显示(MARC)

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• 005 20090318155612.0

• 008 901106c19909999iluar b 0 a0eng d

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• 022 __ |a 1099-5579

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• 245 00 |a Applications in basic marketing : |b clippings from the popular business press.

• 260 __ |a Homewood, IL : |b Irwin, |c c1990-

• 300 __ |a v. : |b ill. ; |c 26 cm.

• 310 __ |a Annual

• 362 0_ |a 1990-

• 500 __ |a Published: Boston, Mass: McGraw-Hill/Irvin, <2003/2004>

• 500 __ |a Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing |x Management |v Periodicals.

• 650 _0 |a Marketing |v Periodicals.

• 700 1_ |a Perreault, William D. |0 CAL n2005191230# |7 ba0yba0y

• 700 1_ |a McCarthy, E. Jerome |q (Edmond Jerome). |t Basic marketing.

• 700 1_ |a McCarthy, E. Jerome |q (Edmond Jerome). |t Essentials of marketing.

• 700 1_ |a McCarthy, E. Jerome |q (Edmond Jerome). |0 CAL n2005162664# |7 ba0yba0y

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• 999 __ |t C |A zhouwei |a 20090312 14:02:17 |I zhouwei |i 20090318 15:56:1