机读格式显示(MARC)

• 000 01383cam a2200409 a 4500

• 001 0000429570

• 003 CAL

• 005 20240104125500.0

• 008 950404r19981998cc ab b 001 0 eng d

• 017 __ |a CN |b 06-1998-98

• 020 __ |a 7810442112 |c CNY72.00

• 040 __ |a BUA |c BUA |d SCT

• 050 04 |a HF5415 |b .L2624 1996

• 082 0_ |a 658.8 |2 20

• 090 __ |a F713.5/E20=4

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022002118659 |a CAL 022010092238

• 100 1_ |a Lamb, Charles W.

• 245 10 |a Marketing / |c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel = 市场学 /小查尔斯·W.兰玻, 小约瑟夫·F.海尔, 卡尔·麦克丹尼.

• 246 11 |a 市场学

• 250 __ |a 4th ed.

• 260 __ |a 大连 : |b 东北财经大学出版社, |c 1998.

• 300 __ |a xxxviii, 693 p. : |b ill., maps ; |c 29 cm.

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 440 _0 |a 世界财经与管理教材大系. |p 市场营销系列·英文版

• 500 __ |a Rev. ed. of: Principles of marketing, 1993.

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Originally published: |c Cincinnati, Ohio : South-Western Pub., c1998, |b 4th ed. |z 0538870117.

• 650 _0 |a Marketing.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Hair, Joseph F.

• 700 1_ |a McDaniel, Carl D.

• 700 1_ |a Lamb, Charles W. |t Principles of marketing.

• 920 __ |a 261060 |z 1

• 998 __ |a BUA