机读格式显示(MARC)

• 000 01402nam2 2200421 4500

• 000 1000000470

• 001 0000156988

• 003 CAL

• 005 20040528113833.0

• 008 920812s1993 ilua b 001 0 eng

• 010 __ |a 92031792 //r93

• 010 __ |a 74-82928

• 020 __ |a 025610509X |c CNY12.00

• 020 __ |a 0256128774

• 040 __ |a XAIT |c XAIT

• 043 __ |a n-us---

• 050 00 |a HF5415.13 |b .M369 1993

• 082 00 |a 658.8 |2 20

• 090 __ |a F713.5/13=11E

• 093 __ |a F713.5 |2 4

• 094 __ |a 29.41903 |2 3

• 099 __ |a CAL 022000245914 |a CAL 021999652893

• 100 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 245 10 |a Basic marketing : |b a global-managerial approach / |c E. Jerome McCarthy, William D. Perreault, Jr.

• 250 __ |a 11th ed.

• 260 __ |a Burr, Ridge : |b Irwin, |c c1993.

• 300 __ |a xxii, 763, 15, 14 p. : |b col. ill. ; |c 27 cm.

• 440 _4 |a The Irwin series in marketing

• 504 __ |a Includes bibliographical references (p. 723-760) and indexes.

• 650 _0 |a Marketing |z United States |x Management.

• 650 _0 |a Export marketing |x Management.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Perreault, William D.

• 905 __ |a XATU |d F713.5/13=11E

• 920 __ |a 261060 |z 1

• 950 __ |a 261060 |f F713.5/13=11

• 991 __022004000450

• 999 __ |t C |A shenxiaoyan |a 20040524 20:14:11 |M shenxiaoyan |m 20040524 20:15:54 |I zhouwei |i 20040528 11:38:33 |G zhouwei |g 20040531 09:00:0