机读格式显示(MARC)
- 000 01260nam a2200337 a 4500
- 008 101216r20102009cc ab b 001 0 eng d
- 017 __ |a CN |b 01-2010-6371
- 020 __ |a 9787302241072 (pbk.) |c CNY63.00
- 041 0_ |a eng |b chi |f chi
- 099 __ |a CAL 022010265842
- 100 1_ |a Solomon, Michael R.
- 245 10 |a Marketing : |b real people, real choices / |c Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart = 所罗门营销学 : 真实的人, 真实的选择 / 迈克尔·所罗门, 格雷格·马歇尔, 埃尔诺拉·斯图尔特著. |s 英文影印版·原书第6版
- 246 31 |a 所罗门营销学 : |b 真实的人, 真实的选择
- 260 __ |a 北京 : |b 清华大学出版社, |c 2010.
- 300 __ |a xxiii, 602 p. : |b ill. (chiefly col.), map ; |c 26 cm.
- 504 __ |a Includes bibliographical references (p. 554-567) and index.
- 534 __ |p Reprint. Originally published: |c Upper Saddle River, NJ : Prentice Hall, c2009. |z 9780136054214.
- 650 _0 |a Marketing |x Vocational guidance.
- 700 1_ |a Marshall, Greg W.
- 700 1_ |a Stuart, Elnora W.