机读格式显示(MARC)

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• 000 1000002928

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• 005 20041201161944.0

• 008 040209r20042003cc a b 001 0 eng d

• 017 __ |a 图字: 01-2003-4029

• 020 __ |a 7302077630 |c CNY39.00

• 040 __ |a BUPT |c XAIT

• 041 0_ |a eng |b chi |f chi

• 050 14 |a HF5415.2 |b .Z537

• 082 04 |a 658.8/3 |2 21

• 090 __ |a F713.52/3=2E

• 093 __ |a F713.52 |2 4

• 100 1_ |a Zikmund, William G.

• 245 10 |a Essentials of marketing research = |b 营销调研精要 / |c William G. Zikmund著.

• 246 31 |a 营销调研精要

• 250 __ |a 2nd ed.

• 260 __ |a 北京 : |b 清华大学出版社, |c 2004.

• 300 __ |a xxi, 452 p. : |b ill. ; |c 26 cm.

• 440 _0 |a 清华营销学系列英文版教材

• 504 __ |a Includes bibliographical references (p. 439-445) and index.

• 534 __ |p Reprint. Originally published: |c Mason, Ohio : Thomson/Southwestern, c2003, |b 2nd ed. |z 0324182570.

• 650 _0 |a Marketing research.

• 905 __ |a XATU |d F713.52/3=2E

• 920 __ |a 261060 |z 1

• 950 __ |a 261060 |f F713.52/3=2

• 991 __022004002924

• 999 __ |t C |A shenxiaoyan |a 20041101 21:16:27 |M shenxiaoyan |m 20041101 21:17:32 |I zhouwei |i 20041201 16:19:4