机读格式显示(MARC)

• 000 01472nam2 2200373 4500

• 000 1000009145

• 001 0000165406

• 003 CAL

• 005 20090330150954.0

• 008 040331s2005 maua b 001 0 eng

• 010 __ |a 2004040321

• 020 __ |a 0072525231 (alk. paper)

• 020 __ |a 0072947039

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.13 |b .M369 2005

• 082 00 |a 658.8 |2 22

• 090 __ |a F713.5/17=15E

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022005138523

• 100 1_ |a Perreault, William D.

• 245 10 |a Basic marketing : |b a global-managerial approach / |c William D. Perreault, Jr., E. Jerome McCarthy.

• 250 __ |a 15th ed.

• 260 __ |a Boston, Mass. : |b McGraw-Hill/Irwin, |c c2005.

• 300 __ |a xli, 793, [22] p. : |b col. ill. ; |c 29 cm. + |e 1 CD-ROM (4 3/4 in.)

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 500 __ |a McCarthy's name appears first on the earlier edition.

• 504 __ |a Includes bibliographical references (p. 725-787) and indexes.

• 538 __ |a Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 905 __ |a XATU |d F713.5/17=15E

• 950 __ |a 261060 |f F713.5/17=15

• 991 __022009000163

• 999 __ |t C |A zhouwei |a 20090330 10:49:11 |I zhouwei |i 20090330 15:09:5