机读格式显示(MARC)

• 000 00911nam2 2200277 4500

• 000 1000000177

• 001 0000156704

• 008 040412s1992 njua b 001 0 eng d

• 020 __ |a 0130141011 |c CNY12.00

• 040 __ |a XAIT |c XAIT

• 090 __ |a F713.80/1=4E

• 093 __ |a F713.80 |2 4

• 100 1_ |a Aaker, David A.

• 245 10 |a Advertiding management |c David A.Aaker, Rajeev Batra, John G. Myers

• 250 __ |a 4th ed.

• 260 __ |a New Jersey |b Prentuce Hall,Inc. |c c1992

• 300 __ |a xiii, 593 p. |b ill. |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Advertising |x management

• 700 1_ |a Myers, John G.

• 700 1_ |a Batra, Rajeev

• 905 __ |a XATU |d F713.80/1=4E

• 920 __ |a 261060 |b F713.80/1=4

• 950 __ |a 261060 |f F713.80/1=4

• 991 __022004000171

• 999 __ |t A |A zhaining |a 20040412 10:41:22 |M zhaining |m 20040413 08:50:06 |I zhouwei |i 20040509 15:23:51 |G zhouwei |g 20040509 15:24:0