机读格式显示(MARC)

• 000 01246cam a2200373 a 4500

• 001 0000410250

• 003 CAL

• 005 20220509114600.0

• 008 030926r20032002cc ao b 001 0 eng d

• 017 __ |a CN |b 01-2002-5292

• 020 __ |a 7040113627 |c CNY58.00

• 040 __ |a SJT |c SJT |d SCT

• 041 0_ |a eng

• 050 _4 |a HF5415.13 |b .D846 2002

• 082 04 |a 658.8/27 |2 21

• 090 __ |a F713.5/E19

• 093 __ |a F713.56 |2 4

• 093 __ |a F713.5 |2 4

• 094 __ |a 29.4197 |2 3

• 099 __ |a CAL 022003147109 |a CAL 022010092725 |a CAL 0220130000330m

• 100 1_ |a Duncan, Tom, |q (Thomas R.)

• 245 10 |a IMC : |b using advertising and promotion to build brands = 整合营销沟通 : [用广告和促销活动建树品牌] / |c Tom Duncan.

• 246 31 |a 整合营销沟通 : |b [用广告和促销活动建树品牌]

• 260 __ |a 北京 : |b Higher Education Press, |c 2003.

• 300 __ |a xxxii, 783 p. : |b ill., photos ; |c 27 cm.

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally Published: |c Boston : McGraw-Hill, c2002. |z 025621476X.

• 650 _0 |a Brand name products |x Marketing |x Management.

• 700 0_ |a Duncan, Tom

• 920 __ |a 261060 |z 1

• 998 __ |a SJT