机读格式显示(MARC)

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• 020 __ |a 007313192X (registration code)

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• 050 00 |a HF5415 |b .M378 2006

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• 100 1_ |a Perreault, William D.

• 245 10 |a Essentials of marketing : |b a global-managerial approach / |c William D. Perreault, Jr., E. Jerome McCarthy.

• 250 __ |a 10th ed.

• 260 __ |a Boston, Mass. : |b McGraw-Hill/Irwin, |c c2006.

• 300 __ |a xl, 638, [34] p. : |b col. ill. ; |c 28 cm. + |e 1 CD-ROM (4 3/4 in.)

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 500 __ |a With registration code.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 905 __ |a XATU |d F713.5/15E

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• 999 __ |t C |A zhouwei |a 20090312 14:01:56 |I zhouwei |i 20090318 15:57:3