机读格式显示(MARC)

• 000 00905nam2 2200289 4500

• 000 1000009216

• 001 0000165476

• 003 DLC

• 005 20091110155423.0

• 008 091110s2004 njua f b 000 0 eng d

• 020 __ |a 0131405462

• 050 00 |a HF5415.123 |b C58.

• 090 __ |a F713.50/8=2E

• 093 __ |a F713.50 |2 4

• 100 1_ |a Clow, Kenneth E.

• 245 10 |a Integrated advertising, promotion, & marketing communications |c Kenneth E. Clow, Donald Baack.

• 250 __ |a 2nd ed.

• 260 __ |a New Jersey |b Pearson Education, Inc. |c c2004.

• 300 __ |a xxvii, 538 p. |b ill. |c 30 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Advertising.

• 650 _0 |a Communication in marketing.

• 700 1_ |a Baack, Donald.

• 905 __ |a XATU |d F713.50/8=2E

• 950 __ |a 261060 |f F713.50/8=2

• 991 __022009000245

• 999 __ |t A |A shenxiaoyan |a 20091110 15:54:19 |M shenxiaoyan |m 20091110 15:54:2