机读格式显示(MARC)

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• 001 0000337778

• 003 CAL

• 005 20190708092800.0

• 008 190312r20192017cc a b 000 0 eng d

• 017 __ |a CN |b 01-2018-3809

• 020 __ |a 9787111614289 |q pbk. |c CNY119.00

• 040 __ |a NUL |b eng |c NUL |e rda

• 090 __ |a F713.50/E12=7

• 093 __ |a F713.50 |2 5

• 099 __ |a CAL 022019046483

• 100 1_ |a Zeithaml, Valarie A., |e author.

• 245 10 |a Services marketing : |b integrating customer focus across the firm / |c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler = 服务营销 / [美] 瓦拉瑞尔 A. 泽丝曼尔, 玛丽·乔·比特纳, 德韦恩 D. 格兰姆勒著 ; 张金成, 白长虹, 杜建刚, 杨坤译注.

• 246 31 |a 服务营销

• 250 __ |a Seventh edition.

• 264 _1 |a 北京 : |b China Machine Press, |c 2019.

• 300 __ |a xxiv, 497 pages : |b illustrations ; |c 28 cm.

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 490 0_ |a 高等学校经济管理英文版教材

• 504 __ |a Includes bibliographical references.

• 534 __ |p Reprint Originally published : |c McGraw-Hill Education, [2017]. |b Seventh edition. |z 9780078112102.

• 650 _0 |a Sales management.

• 700 1_ |a Bitner, Mary Jo, |e author.

• 700 1_ |a Gremler, Dwayne D., |e author.

• 700 1_ |a Zhang, Jincheng |9 (张金成), |e translator.

• 700 1_ |a Bai, Changhong |9 (白长虹), |e translator.

• 700 1_ |a Du, Jiangang |9 (杜建刚), |e translator.

• 700 1_ |a Yang, Kun |9 (杨坤), |e translator.

• 920 __ |a 261060 |z 1

• 998 __ |a SWF