机读格式显示(MARC)

• 000 01030nam2 2200301 4500

• 000 1000009349

• 001 0000165604

• 003 DLC

• 005 20110615152817.0

• 008 110516r20102009cc a p 001 00eng d

• 020 __ |a 9787302244455 |c CNY59.00

• 040 __ |a XATUL |c XATUL

• 041 0_ |a eng

• 090 __ |a F713.50/9E

• 093 __ |a F713.50 |2 5

• 100 1_ |a Malhotra, Naresh K.,

• 245 10 |a Basic marketing research : |b a decision-making approach = 营销调研基础 ：决策方法 / |c Malhotra, Naresh K. |k monograph

• 246 31 |a 营销调研基础 : |b 决策方法

• 260 __ |a Beijing : |b Tsinghua University Press, |c 2010

• 300 __ |a xxx, 645p. : |c 26cm

• 440 _0 |a 美国商学院原版教材精选系列

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Pearson Education,Inc., c2009. |b 3rd ed. |z 9780136037903.

• 650 _0 |a Marketing research

• 905 __ |a XATU |d F713.50/9E

• 950 __ |a 261060 |f F713.50/9

• 991 __022011000008

• 999 __ |t A |A shanzhan |a 20110516 16:07:31 |I zhouwei |i 20110615 15:28:1