机读格式显示(MARC)

• 000 01109nam2 2200349 4500

• 000 1000001108

• 001 0000157620

• 003 CAL

• 005 20040610211325.0

• 008 900830s1991 caua b 00110 eng

• 010 __ |a 90047839

• 020 __ |a 0534142567 |c CNY12.00

• 040 __ |a DLC |c XAIT

• 050 00 |a HF5439.B67 |b W37 1991

• 082 00 |a 659.14/3/0688 |2 20

• 090 __ |a TN913.32:F/1=2E

• 093 __ |a TN913.32:F |2 4

• 099 __ |a CAL 022000245916

• 100 1_ |a Warner, Charles, |d 1932-

• 245 10 |a Broadcast and cable selling / |c Charles Warner, Joseph Buchman.

• 250 __ |a 2nd ed.

• 260 __ |a Belmont, Calif. : |b Wadsworth Pub. Co., |c c1991.

• 300 __ |a xiii, 447 p. : |b ill. ; |c 25 cm.

• 490 0_ |a Wadsworth series in mass communication

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Selling |x Broadcast advertising.

• 700 1_ |a Buchman, Joseph.

• 905 __ |a XATU |d TN913.32:F/1=2E

• 920 __ |a 261060 |z 1

• 950 __ |a 261060 |f TN913.32:F/1=2

• 991 __022004001109

• 999 __ |t C |A zhouwei |a 20040610 21:10:33 |I zhouwei |i 20040610 21:13:25 |G zhouwei |g 20040610 21:14:1