机读格式显示(MARC)

• 000 00902nam a2200289 a 4500

• 001 0000218434

• 003 CAL

• 005 20140910093600.0

• 008 140404r20131953cc b 001 0 eng d

• 020 __ |a 9787565707759 |c CNY38.00

• 040 __ |a PUL |c PUL

• 041 0_ |a eng |b chi |f chi

• 090 __ |a G206/E2

• 093 __ |a G206 |2 5

• 099 __ |a CAL 022014020520

• 100 1_ |a Hovland, Carl Iver, |d 1912-

• 245 10 |a Communication and persuasion / |c by Carl I. Hovland = 传播与劝服 / 卡尔·霍夫兰著.

• 246 31 |a 传播与劝服

• 260 __ |a 北京 : |b 中国传媒大学出版社, |c 2013.

• 300 __ |a [14], 317 p. ; |c 22 cm.

• 490 0_ |a 新闻学与传播学经典丛书·英文原版系列

• 534 __ |p Reprint. Originally published: |c New Haven : Yale University Press, c1953.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Communication.

• 650 _0 |a Persuasion (Rhetoric)

• 920 __ |a 261060 |z 2

• 998 __ |a PUL