机读格式显示(MARC)

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• 000 1000006032

• 001 0000162389

• 003 CAL

• 005 20050118160922.0

• 008 981216r19971995cc a b 001 0 eng

• 010 __ |a 94034025

• 020 __ |a 7302024952 |c CNY60.00

• 040 __ |a XAIT |c XAIT

• 090 __ |a F74/16=5E

• 093 __ |a F74 |2 4

• 099 __ |a CAL 022000341766 |a CAL 022000794554

• 100 1_ |a Keegan, Warren J.

• 245 10 |a Global marketing management = |b 全球营销管理 / |c Warren J. Keegan.

• 246 11 |a 全球营销管理

• 250 __ |a 5th ed.

• 260 __ |a 北京 : |b 清华大学出版社, |c c1997.

• 300 __ |a xix, 828 p. : |b ill. ; |c 26 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |a Reprint. Originally published : |c Englewood Cliffs, N.J. : Prentice-Hall, c1995. |z 0133591344.

• 650 _0 |a Export marketing |x Management |x Case studies.

• 650 _0 |a Export marketing |x Management.

• 905 __ |a XATU |d F74/16=5E

• 920 __ |a 261060 |z 1

• 950 __ |a 261060 |f F74/16=5

• 991 __022005002031

• 999 __ |t C |A zhouwei |a 20050118 16:08:25 |I zhouwei |i 20050118 16:09:22 |G zhouwei |g 20050118 16:09:4