机读格式显示(MARC)

• 000 01155nam2 2200337 4500

• 000 1000000474

• 001 0000156992

• 005 20040531090059.0

• 008 040524s1993 nyua b 000 0 eng d

• 020 __ |a 0079115772 (set) |c CNY12.00

• 020 __ |a 0070388024

• 040 __ |a XAIT |c XAIT

• 050 00 |a HF5415 |b .M29747 1993

• 090 __ |a F713.50/4=3E

• 093 __ |a F713.50 |2 4

• 100 1_ |a Lovelock, Christopher H.

• 245 00 |a Marketing challenges |b cases & exercises |c Christopher H. Lovelock, Charles B. Weinberg.

• 250 __ |a 3rd ed.

• 260 __ |a New York |b McGraw-Hill Inc. |c c1993.

• 300 __ |a xxxix, 628 p. |b ill. |c 29 cm.

• 440 _0 |a McGraw-Hill series in marketing.

• 500 __ |a Optional personal computer software.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing |x Problem, exercises, ect.

• 650 _0 |a Marketing |x Case studies.

• 700 1_ |a Weinberg, Charles B.

• 905 __ |a XATU |d F713.50/4=3E

• 920 __ |a 261060 |z 1

• 950 __ |a 261060 |f F713.50/4=3

• 991 __022004000453

• 999 __ |t A |A shenxiaoyan |a 20040524 20:34:30 |M shenxiaoyan |m 20040524 20:36:20 |I zhouwei |i 20040531 09:00:59 |G zhouwei |g 20040531 09:01:0