机读格式显示(MARC)

• 000 01037nam2 2200337 4500

• 000 1000006031

• 001 0000162388

• 003 CAL

• 005 20050118160709.0

• 008 860205s1985 paua b 001 0 eng

• 010 __ |a 86114041

• 020 __ |a 0712106642 (pbk.) |c CNY2.90

• 040 __ |a XAIT |c XAIT

• 050 00 |a HF5823 |b .J43 1985

• 082 00 |a 659.1 |2 19

• 090 __ |a F713.8/E1

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022000391648

• 100 1_ |a Jefkins, Frank William.

• 245 10 |a Advertising / |c Frank Jefkins.

• 260 __ |a Philadelphia, Pa. : |b Macdonald and Evans, |c 1985.

• 300 __ |a viii, 248 p. : |b ill. ; |c 22 cm.

• 490 0_ |a The M & E handbook series, |x 0265-8828

• 500 __ |a Place of publication stamped on t.p.

• 504 __ |a Includes bibliographical references (p. 230) and index.

• 650 _0 |a Advertising.

• 905 __ |a XATU |d F713.8/E1

• 920 __ |a 261060 |z 1

• 950 __ |a 261060 |f F713.8/E1

• 991 __022005002030

• 999 __ |t C |A zhouwei |a 20050118 16:06:04 |I zhouwei |i 20050118 16:07:09 |G zhouwei |g 20050118 16:07:5