机读格式显示(MARC)

• 000 00965nam2 2200313 4500

• 000 1000000247

• 001 0000156772

• 005 20040514083707.0

• 008 040512s1995 to a b 001 0 eng d

• 020 __ |a 0256120889 |c CNY12.00

• 040 __ |a XAIT |c XAIT

• 090 __ |a F713.5/8=2E

• 093 __ |a F713.5 |2 4

• 100 1_ |a Berkowitz, Eric N.

• 245 10 |a Marketing |c Eric N. Berkowitz...[et al.]

• 250 __ |a 2nd Canadian ed.

• 260 __ |a Toronto |b Times Mirror |c c1995.

• 300 __ |a xxvi, 772 p. |b ill (some col.) |c 26 cm.

• 504 __ |a Includes biliographical references (p. 727-744)and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Kerin, Roger A.

• 700 1_ |a Hartley, Steven W.

• 700 1_ |a Rudelius, William.

• 700 1_ |a Crane, Frederick G.

• 905 __ |a XATU |d F713.5/8=2E

• 920 __ |a 261060 |z 1

• 950 __ |a 261060 |f F713.5/8=2

• 991 __022004000243

• 999 __ |t A |A shenxiaoyan |a 20040512 15:26:12 |I zhouwei |i 20040514 08:37:07 |G zhouwei |g 20040514 08:37:3