机读格式显示(MARC)
- 000 01119cam a2200337 i 4500
- 008 190702s2019 cc a 000 0 eng d
- 017 __ |a CN |b 01-2018-8358
- 020 __ |a 9787111618577 |q hardback |c CNY99.00
- 040 __ |a CUPLL |b eng |c CUPLL |e rda |d TSU |d SCT
- 099 __ |a CAL 022019046436
- 100 1_ |a Ries, Al, |e author.
- 245 10 |a Positioning in the 21st century : |b what worked in the 20th century won't necessarily work in the 21st century / |c Al Ries, Laura Ries, Simon Zhang = 21世纪的定位 / 艾·里斯, 劳拉·里斯, 张云著.
- 264 _1 |a 北京 : |b China Machine Press, |c 2019.
- 300 __ |a xiv, 234 pages : |b illustrations ; |c 21 cm. |e 2
- 336 __ |a text |2 rdacontent
- 337 __ |a unmediated |2 rdamedia
- 338 __ |a volume |2 rdacarrier
- 490 0_ |a HZ books = |a 华章经管
- 650 _0 |a Positioning (Advertising)
- 700 1_ |a Ries, Laura, |e author.
- 700 1_ |a Zhang, Simon |9 (张云), |e author.