机读格式显示(MARC)

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• 001 0000409653

• 003 CAL

• 005 20220423184400.0

• 008 170524r20172014cc a b 001 0 eng d

• 017 __ |a CN |b 01-2016-9330

• 020 __ |a 9787302464976 |c CNY69.00

• 040 __ |a XUST |b eng |c XUST |e rda |d SCT

• 041 0_ |a eng |b chi

• 090 __ |a F713.50/E14=15

• 093 __ |a F713.50 |2 5

• 099 __ |a CAL 022017065261

• 100 1_ |a Kotler, Philip., |e author.

• 245 10 |a Principles of marketing / |c Philip Kotler, Gary Armstrong = 市场营销原理 / [美] 菲利浦·利特勒, 加里·阿姆斯特朗著.

• 246 31 |a 市场营销原理

• 250 __ |a Fifteenth edition.

• 264 _1 |a 北京 : |b 清华大学出版社, |c 2017.

• 300 __ |a 685 pages : |b illustrations ; |c 26 cm.

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 490 0_ |a 清华营销学系列英文版教材

• 504 __ |a Includes bibliographical references.

• 534 __ |p Reprint. Originally published: |c Upper Saddle, N.J. : Pearson Education, Inc., c2014. |b 15th ed. |z 9780133084047.

• 650 _0 |a Marketing.

• 700 1_ |a Armstrong, Gary. |q (Gary M.), |e author.

• 920 __ |a 261060 |z 1

• 998 __ |a XUST