机读格式显示(MARC)

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• 010 __ |a 978-7-111-42000-2 |d CNY59.00

• 021 __ |a CN |b 01-2012-4565

• 099 __ |a CAL 012013058908

• 100 __ |a 20130509d2013 em y0chiy50 ea

• 101 1_ |a chi |c eng

• 102 __ |a CN |b 110000

• 105 __ |a y z 000yy

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• 200 1_ |a 新规则 |A xin gui ze |e 用社会化媒体做营销和公关 |d = The new rules of marketing and PR |f (美) David Meerman Scott著 |g 于宏, 张异, 赵俐等译 |z eng

• 210 __ |a 北京 |c 机械工业出版社 |d 2013

• 215 __ |a 286页 |d 24cm |e 2

• 305 __ |a 据原书第3版译出

• 306 __ |a 由约翰-威利父子公司授权机械工业出版社出版发行。

• 314 __ |a 责任者Scott规范汉译姓: 斯科特

• 500 10 |a New rules of marketing and PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly |A New Rules Of Marketing And Pr : How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, And Viral Marketing To Reach Buyers Directly |m Chinese

• 517 1_ |a 用社会化媒体做营销和公关 |A yong she hui hua mei ti zuo ying xiao he gong guan

• 606 0_ |a 传播媒介 |A chuan bo mei jie |x 市场营销学

• 606 0_ |a 传播媒介 |A chuan bo mei jie |x 公共关系学

• 690 __ |a G206.2 |v 5

• 690 __ |a F713.36 |v 5

• 701 _1 |a 斯科特 |A si kete |g (Scott, David Meerman) |4 著

• 702 _0 |a 于宏 |A Yu Hong |4 译

• 702 _0 |a 张异 |A Zhang Yi |4 译

• 702 _0 |a 赵俐 |A zhao li |4 译

• 801 _0 |a CN |b NMU |c 20130509

• 905 __ |a XATU |d G206.2/81

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