机读格式显示(MARC)

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• 000 1000008738

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• 003 CAL

• 005 20060328152454.0

• 008 051014r20052005cc a b 001 0 eng d

• 017 __ |a 图字:01-2005-3359

• 020 __ |a 7302114358 |c CNY59.80

• 040 __ |a TSU |c XAIT

• 041 0_ |a eng |b chi

• 090 __ |a F713.51/3=10E

• 093 __ |a F713.51 |2 4

• 099 __ |a CAL 022005125859

• 100 1_ |a Kotler, Philip.

• 245 10 |a Principles of marketing / |c Philip Kotler, Gary Armstrong = 市场营销原理 / 菲利浦·利特勒, 加里·阿姆斯特朗.

• 246 31 |a 市场营销原理

• 250 __ |a 10th ed.

• 260 __ |a 北京 : |b 清华大学出版社, |c c2005.

• 300 __ |a 1 v. (various pagings) : |b ill. ; |c 26 cm.

• 440 _0 |a 清华营销学系列英文版教材

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |p Reprint. Originally published: |c Prentice Hall, 2004. |z 0131018612

• 650 _0 |a Marketing.

• 700 1_ |a Armstrong, Gary.

• 905 __ |a XATU |d F713.51/3=10E

• 920 __ |a 261060 |z 1

• 950 __ |a 261060 |f F713.51/3=10

• 991 __022006000073

• 999 __ |t C |A shenxiaoyan |a 20060323 09:15:35 |M shenxiaoyan |m 20060323 09:18:00 |I zhouwei |i 20060328 15:24:5