机读格式显示(MARC)

• 000 01257nam2 2200361 4500

• 000 1000000386

• 001 0000156906

• 003 CAL

• 005 20040526094742.0

• 008 940919s1995 nyua b 001 0 eng d

• 010 __ |a 94024391

• 020 __ |a 0673465551 |c CNY12.00

• 040 __ |a XAIT |c XAIT

• 050 00 |a HF5415 |b .K5227 1995

• 082 00 |a 658.8 |2 20

• 090 __ |a F713.5/12=4E

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000284872

• 100 1_ |a Kinnear, Thomas C., |d 1943-

• 245 10 |a Principles of marketing / |c Thomas C. Kinnear, Kenneth L. Bernhardt, Kathleen A. Krentler.

• 250 __ |a 4th ed.

• 260 __ |a New York : |b HarperCollins Publishers, |c c1995.

• 300 __ |a xlvii, 808 p. : |b col. ill. ; |c 28 cm. + |e 1 computer disk (3.5 in.)

• 500 __ |a System requirements for accompanying computer disk : MS-DOS (IBM PC) or MacinTosh.

• 500 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing.

• 700 1_ |a Krentler, Kathleen A.

• 700 1_ |a Bernhardt, Kenneth L., |d 1944-

• 905 __ |a XATU |d F713.5/12=4E

• 920 __ |a 261060 |z 1

• 950 __ |a 261060 |f F713.5/12=4

• 991 __022004000504

• 999 __ |t C |A zhaining |a 20040522 09:10:05 |M zhaining |m 20040522 09:39:45 |I zhouwei |i 20040526 09:47:42 |G zhouwei |g 20040526 09:47:4