机读格式显示(MARC)

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• 100 1_ |a Perreault, William D.

• 245 10 |a Applications in basic marketing : |b clippings from the popular business press / |c William D. Perreault, E. Jerome McCarthy.

• 250 __ |a 2004-2005 ed.

• 260 __ |a Boston, Mass. : |b McGraw-Hill/Irwin, |c c2005.

• 300 __ |a vii, 214 p. : |b ill. ; |c 26 cm.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a McCarthy, E. Jerome.

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