机读格式显示(MARC)
- 000 01111cam a2200337 a 4500
- 008 200404r20032002cc a b 001 0 eng d
- 017 __ |a CN |b 01-2003-1755
- 020 __ |a 7040141809 |c CNY27.00
- 040 __ |a SDFI |c PUL |d SCT
- 099 __ |a CAL 022004036149
- 100 1_ |a Bennett, Roger, |d 1948 Apr. 9- |e author.
- 245 10 |a International Marketing : |b strategy planning, market entry & implementation = 国际市场营销学 / |c Roger Bennett, Jim Blythe.
- 260 __ |a 北京 : |b Higher Education Press, |c 2003.
- 300 __ |a vii, 362 p. : |b ill. ; |c 26 cm.
- 336 __ |a text |2 rdacontent
- 337 __ |a unmediated |2 rdamedia
- 338 __ |a volume |2 rdacarrier
- 504 __ |a Includes bibliographical references (p. [352]-354) and index.
- 534 __ |p Reprint. Originally published: |c London : Kogan Page, c2002. |b 3rd ed.
- 650 _0 |a International trade.
- 650 _0 |a Export marketing |x Management.