机读格式显示(MARC)

• 000 01175nam2 2200361 4500

• 000 1000009141

• 001 0000165402

• 003 CAL

• 005 20090330151312.0

• 008 011002s2003 ohua b 001 0 eng

• 010 __ |a 2001054171

• 020 __ |a 0324113900

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415 |b .L2623 2003

• 082 00 |a 658.8 |2 21

• 090 __ |a F713.50/5=3E

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022003038583

• 100 1_ |a Lamb, Charles W. |0 CAL n2005135035# |7 ba0yba0y

• 245 10 |a Essentials of marketing / |c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

• 250 __ |a 3rd ed.

• 260 __ |a Mason, Ohio : |b South-Western, Thomson Learning, |c c2003.

• 300 __ |a xiii, 601 p. : |b col. ill. ; |c 28 cm.

• 504 __ |a Includes bibliographical references (p. 557-572) and indexes.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing.

• 700 1_ |a McDaniel, Carl D. |0 CAL n2005163400# |7 ba0yba0y

• 700 1_ |a Hair, Joseph F. |0 CAL n2005096140# |7 ba0yba0y

• 905 __ |a XATU |d F713.50/5=3E

• 950 __ |a 261060 |f F713.50/5=3

• 991 __022009000159

• 999 __ |t C |A zhouwei |a 20090330 10:46:59 |I zhouwei |i 20090330 15:13:1