机读格式显示(MARC)

• 000 01419nam a2200397 a 4500

• 001 0000429572

• 003 CAL

• 005 20240104125100.0

• 008 010621r19981995cc a b 001 0 eng d

• 017 __ |a CN |b 06-1998-141

• 020 __ |a 7810444603 |c CNY82.00

• 040 __ |a NUL |c NUL

• 050 _4 |a HF5415.13 |b .R268 1998

• 082 04 |a 658.8/02 |2 20

• 090 __ |a F274/E1

• 093 __ |a F274 |2 4

• 099 __ |a CAL 022001216570 |a CAL 022000594215

• 100 1_ |a Rangan, V. Kasturi.

• 245 10 |a Business marketing strategy : |b cases, concepts, and applications / |c V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. = 企业营销战略 : 案例、概念与应用 / V. 卡斯特利·兰根, 本森·P. 夏皮罗, 小罗兰·T. 莫里亚蒂.

• 246 31 |a 企业营销战略 : |b 案例、概念与应用

• 260 __ |a 大连 : |b 东北财经大学出版社, |c 1998.

• 300 __ |a xiv, 850 p. : |b ill. ; |c 25 cm.

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 440 _0 |a 正版哈佛商学院案例教程

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Chicago : Irwin, c1995, |z 025616911X.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Product management.

• 650 _0 |a Industrial marketing |x Management.

• 650 _0 |a Marketing |x Management |x Case studies.

• 700 1_ |a Shapiro, Benson P.

• 700 1_ |a Moriarity, Rowland T.

• 920 __ |a 261060 |z 1

• 998 __ |a ECN