机读格式显示(MARC)
- 000 01092nam2 2200313 4500
- 008 981216r19971997cc a b 001 0 eng d
- 020 __ |a 7302024693 |c CNY58.00
- 099 __ |a CAL 022000341837
- 100 1_ |a Kotler, Philip.
- 245 10 |a Marketing management : |b analysis, planning, implementation, and control = 营销管理 : 分析、计划、执行与控制 / |c Philip Kotler.
- 246 31 |a 营销管理 : |b 分析、计划、执行与控制
- 260 __ |a 北京 : |b 清华大学出版社, |c 1997.
- 300 __ |a xl, 789, [48] p. : |b ill. ; |c 26 cm.
- 504 __ |a Includes bibliographical references and indexes.
- 534 __ |p Reprint. Originally published: |c New Jersey : Prentice-Hall, c1997. |b 9th ed.
- 650 _0 |a Marketing |x Management.
- 905 __ |a XATU |d F713.3/24=9E
- 950 __ |a 261060 |f F713.3/24=9
- 999 __ |t C |A zhouwei |a 20050118 15:20:33 |I zhouwei |i 20050118 15:21:47 |G zhouwei |g 20050118 15:22:2