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• 020 __ |a 9787302239048 (pbk.) |c CNY48.00

• 040 __ |a RUC |c RUC |d RUC |d SCT

• 041 0_ |a eng |f chi

• 050 _4 |a HF5415.13 |b .B46 2009

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• 090 __ |a F713.56/3E

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• 099 __ |a CAL 022010238288

• 100 1_ |a Best, Roger J.

• 245 10 |a Market-based management : |b strategies for growing customer value and profitability / |c Roger J. Best = 营销管理 : 提升顾客价值和利润增长的战略 / 罗杰·J.贝斯特著.

• 246 31 |a 营销管理 : |b 提升顾客价值和利润增长的战略

• 260 __ |a 北京 : |b 清华大学出版社, |c 2010.

• 300 __ |a xxvii, 500 p. : |b ill. ; |c 23 cm.

• 490 0_ |a 美国商学院原版教材精选系列 ; |v 14

• 500 __ |a "清华十二五规划教材"

• 504 __ |a Includes bibliographical references.

• 534 __ |p Reprint. Originally published: |c Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. |b 5th ed. |z 9780132336536.

• 650 _0 |a Marketing |x Management.

• 905 __ |a XATU |d F713.56/3E

• 950 __ |a 261060 |f F713.56/3

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• 999 __ |t C |A shanzhan |a 20110517 14:54:48 |I shanzhan |i 20110629 10:37:4