机读格式显示(MARC)

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• 010 __ |a 2003102629

• 017 __ |a 图字：01-2004-1601

• 020 __ |a 7302097984 (pbk.) |c CNY49.00

• 040 __ |a PUL |c XAIT

• 042 __ |a pcc

• 050 _4 |a HF5415.13 |b .P387 2004

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• 090 __ |a F713.56/2=7E

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• 099 __ |a CAL 022004134847

• 100 1_ |a Peter, J. Paul.

• 245 10 |a Marketing management : |b knowledge and skills = 营销管理 : 知识和技能 / |c J. Paul Peter, James H. Donnelly, Jr.著.

• 246 31 |a 营销管理 : |b 知识和技能

• 250 __ |a 7th ed.

• 260 __ |a 北京 : |b 清华大学出版社 : |b McGraw-Hill Education (Asia) Co., |c 2004.

• 300 __ |a xvi, 540 p. : |b ill., ports ; |c 26 cm.

• 440 _0 |a 美国麦格劳－希尔教育出版公司工商管理最新教材

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c McGraw-Hill Education, c2004, |b 7th ed. |z 0072552174.

• 650 _0 |a Marketing |x Management |v Case studies.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Donnelly, James H.

• 905 __ |a XATU |d F713.56/2=7E

• 920 __ |a 261060 |z 1

• 950 __ |a 261060 |f F713.56/2=7

• 991 __022006000101

• 999 __ |t C |A shenxiaoyan |a 20060821 16:12:55 |M shenxiaoyan |m 20060821 16:14:21 |I zhouwei |i 20060822 15:12:4