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西文图书1.Integrated advertising, promotion, and marketing communications / F713.50/E11
馆藏复本:3
可借复本:3 Kenneth E. Clow, Donald Baack = 广告、促销与整合营销传播 / 肯尼思· E. 克洛, 唐纳德·巴克著.
清华大学出版社, 2010.
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西文图书2.Integrated advertising, promotion, & marketing communications F713.50/8=2E
馆藏复本:2
可借复本:2 Kenneth E. Clow, Donald Baack.
Pearson Education, Inc. c2004.
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