西安工业大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Marketing challenges cases & exercises Christopher H. Lovelock, Charles B. Weinberg.

版本说明:

3rd ed.

出版发行项:

New York McGraw-Hill Inc. c1993.

ISBN:

0079115772 (set)

ISBN:

0070388024

载体形态项:

xxxix, 628 p. ill. 29 cm.

丛编题名:

McGraw-Hill series in marketing.

个人责任者:

Lovelock, Christopher H.

附加个人名称:

Weinberg, Charles B.

论题主题:

Marketing-Problem, exercises, ect.

论题主题:

Marketing-Case studies.

中图法分类号:

F713.50

一般附注:

Optional personal computer software.

书目附注:

Includes bibliographical references.

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