西安工业大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Applications in basic marketing : clippings from the popular business press.

出版发行项:

Homewood, IL : Irwin, c1990-

ISBN:

0072864710

ISSN:

1099-5579

载体形态项:

v. : ill. ; 26 cm.

起止卷期:

1990-

附加个人名称:

Perreault, William D.

附加个人名称:

McCarthy, E. Jerome (Edmond Jerome). Basic marketing.

附加个人名称:

McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

附加个人名称:

McCarthy, E. Jerome (Edmond Jerome).

论题主题:

Marketing-Management-Periodicals.

论题主题:

Marketing-Periodicals.

中图法分类号:

F713.5

出版周期:

Annual

一般附注:

Published: Boston, Mass: McGraw-Hill/Irvin, <2003/2004>

一般附注:

Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

书目附注:

Includes bibliographical references.

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