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Online Public Access Catalogue

题名/责任者:

Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt, Kathleen A. Krentler.

版本说明:

4th ed.

出版发行项:

New York : HarperCollins Publishers, c1995.

ISBN:

0673465551

载体形态项:

xlvii, 808 p. : col. ill. ; 28 cm. + 1 computer disk (3.5 in.)

个人责任者:

Kinnear, Thomas C., 1943-

附加个人名称:

Krentler, Kathleen A.

附加个人名称:

Bernhardt, Kenneth L., 1944-

论题主题:

Marketing.

中图法分类号:

F713.5

一般附注:

System requirements for accompanying computer disk : MS-DOS (IBM PC) or MacinTosh.

一般附注:

Includes bibliographical references and index.

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